Welcome to LeapOne — AEO for Canadian Small Businesses
Why this exists
Most small business owners don't know that AI search is now a thing. They know about Google. They might know about ChatGPT. What they don't know is that when their customer types "best plumber in Mississauga" into Perplexity, or asks Google AI Overview "where should I get my hair done in Halifax" — the answer comes from a small set of cited sources, and most Canadian small businesses are not in that set.
The tools that exist to fix this are mostly American. Their pricing assumes a US business buying for US directories. Their recommendations point at Yelp and BBB and skip HomeStars, TrustedPros, RateMDs, Realtor.ca, n49, and the rest of the Canadian directory landscape that actually matters here.
LeapOne is built specifically for Canadian SMBs and the AI search engines they need to show up in.
What we measure
Five AI engines, every audit — because your customers don't all ask the same one:
- ChatGPT
- Google AI Overview
- Gemini (live Google Search grounding)
- Perplexity (live web search)
- Claude
We don't blend them into a single vague number. You see your visibility per engine — the share of your category's real questions where AI actually names you, engine by engine — and when an engine does name you, how it positions you: your placement and the sentiment around your mention.
Underneath that, we score the signals that feed those engines: your Google Business Profile, reviews, website schema markup, the local pack, and 28 directory citation surfaces — including the Canadian-specific ones US tools skip (HomeStars, TrustedPros, RateMDs, Realtor.ca, n49, and more).
Two numbers that matter
- Your AI Readiness Score — out of 100, across 5 pillars — is how well you're set up to be recommended.
- Your Visibility is how often AI actually names you right now.
A business can score well and still rarely get named, because competitors own the questions customers actually ask. The gap between those two numbers is the whole point — and it's what we help you close.
It's a monthly loop, not a one-time report
AI answers are regenerated constantly, and your competitors keep moving. So LeapOne re-measures every month and shows you what changed since last month — your visibility for "teeth whitening" rising from 0% to 18%, a competitor overtaking you on a key question, or a brand-new question starting to trend in your city.
Off the back of that, you get your Moves: a short, prioritized list of the highest-impact actions for the month — get listed where AI looks, answer a question you're losing, close a trust gap. Not a 50-item audit; the few things that move the needle right now. They refresh every month based on what actually changed in your market.
And for the content Moves, we don't just tell you to "write something." LeapOne writes it for you — the passage, the FAQ, the schema markup — grounded in your real business, copy-ready, in English or French.
What's different
- Vertical-specific Canadian directory recommendations. Plumber? We surface HomeStars + TrustedPros. Dentist? RateMDs + Opencare. Lawyer? LawyerLocate + LinkedIn. Realtor? Realtor.ca via your CREA membership.
- Bilingual EN/FR, including a Quebec-specific bilingual schema signal that tells Google's Knowledge Graph your entity serves both languages.
- Honest measurement. We query the real engines and show ranges, not guesses. The engines also update at different speeds — Perplexity, Google AI Overview and Gemini move fast; model recall (Claude, ChatGPT training) lags by months — and we tell you which is which instead of overpromising.
Pricing
One simple plan, in Canadian dollars: $60/month or $600/year (two months free). Every plan starts with a 14-day free trial — no credit card required.
If you run a Canadian small business — or you know someone who does — start at leapone.ca and run a free audit. We'll show you exactly what AI engines say about you today, engine by engine, and exactly what to do next.
About the author
Marwa Saleh
Marwa Saleh is the founder of LeapOne. After a Master’s thesis on decision support systems and two decades building enterprise systems across airlines, real estate, healthcare and telecom, she built LeapOne to help Canadian small businesses make sense of AI search. Built in Milton, Ontario.